Bet For Value

Engadget.com - A Visual Breakdown

The last time I was reading an article on Engadget.com (a blog I was enjoying a lot in its early days), I was shocked by the amount of advertising on it. A whole bunch of Google Ad packs, and next to that there’s the overload of Weblogs Inc. promotional material.
So I made this scheme, to visually compare the use of space:

The red part is the actual article, orange are the comments, yellow the navigation.
Black are paid ads, and gray is property of Weblogs Inc. (Click for full view)
engadgetvisualbreakdown1.gif

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