Engadget.com - A Visual Breakdown
14 05 2006The last time I was reading an article on Engadget.com (a blog I was enjoying a lot in its early days), I was shocked by the amount of advertising on it. A whole bunch of Google Ad packs, and next to that there’s the overload of Weblogs Inc. promotional material.
So I made this scheme, to visually compare the use of space:
The red part is the actual article, orange are the comments, yellow the navigation.
Black are paid ads, and gray is property of Weblogs Inc. (Click for full view)
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That’s insane ..
That’s the reason I hate Engadget.
Get an RSS reader…
…and the reason I love RSS.
dont hate on engadget, it’s jason calacanis fault. he (with his greed and avarice) ruined what was once a fine site.
errm…. at least its interesting and provides information? Can some competition of this blog now do a visual breakdown of it? Good, now I can waste more of my time. KThxBai.
I love adblock….
It lets me love engadget…
Use RSS. You get nothing but the article and a tiny ad at the bottom. Also, it is delivered right to your computer. Good stuff.
ass holes, they have to pay the bills, do you ass holes willing to pay the $1000+ webhost bill for for them? if no stfu.
your blog is pretty bad too…..
FILE UNDER: FUCKING LAME! …LOSERS!
I think someone should stop being shocked and write a greasemonkey to dump the crap and load only the article. i’d do it but i don’t know javascript.
would have been more accurate if you had chosen an article with no commments.
I think people are over reacting here - by the looks of it appart from the bottom of the page - anywhere you’re looking, the majority of the screen is unbroken content.
I think that’s a very reasonable mix of content and adds - i barely even notice ads i they don’t intrude into the content.
That just sucks. I hate success. Anyone who makes money should go to hell. How do they think that they could get away with this? I feel so used.
PS: don’t break the web with rel=”nofollow”. If you’re afraid of comment spam, filter it. Don’t punish people who try to post an honest comment.
hmm… seems pretty much in keep with this blog page:
1. one small article on top,
2. a bunch a google advertising
3. and a bunch of self promotional links down the side!
yup! exactly the same!
@ianubis: Ummm, $1000+? I’d love to see where you get these figures. The most expensive thing you can get is a dedicated server, which usually costs around maybe $100+ a month. But a site like that can easily run on shared hosting, which usually runs around $10/month for a decent package.
GG.
Hmmm looks like most of the site is navigation and content… I’m a little confused what the issue is here. People need to make a living and advertising is one way to do it. I am always confused why people think every thing should be free.
there are a ton of websites/blogs like this and it’s just plain annoying. i have often joked that a lot of websites nowadays are more advertisements than content. look at any of the big sites - ivillage.com, bhg.com (betterhomesandgardens), etc. and there’s very little content there. i don’t mind a few google ads, but most websites now are more distracting than inviting. barf.
Just because Engadget has a lot of advertising space doesn’t mean it’s bad or anything? Seriously, you all say it’s shit just becuase it looks overpoweringly ad-y, but the truth is, it delivers content mostly unbiased that’s reliable and has, more or less, remained so. I find it great that they make money off of a popular site; that helps pay for bandwidth, web space, and more article writers.
I don’t think havung too many ads is bad but they should reduce it if possible. Anyhow, their articles are pretty decent..
that’s how they pay for the server farm.
Vouksh know much about hosting? $10 hosting?
Heard of overselling?
engaget can’t run on shared hosting, or a crappy $100 box with all the traffic they get.
You get what you pay for
I really don’t see the problem here at all. The ads are pretty unobtrusive, all text-based, and their RSS is ad-free.
you all need to die . fuck off dont be hatein on engadget. they fuckin rule thats were most of the othor web sites get there shit from so fuck off. they are the best and who ever wrote this artical is a reatrd and deserves to get mauled and stabed manny manny times.
:-)
Have A Nice Day!!
This is ridiculous. Engadget articles never take up much room, so of course there is going to be a huge amount of space for ads. Notice how much of the space is delegated to the article/comments/navigation, not just how small the article is compared to everything else…
I didn’t say I hate Engadget, I said I’m shocked by the amount of advertising. That’s all. I know it’s quality content, and I keep reading it. But it would be so much better if they bundled the advertising or dumped some of it.
[…] Gisteren had ik nu eens echt bewust een “artikel” gezet op Photoshopblog.net met als enige doel de voorpagina van Digg.com te halen. […]
The choice of coloring for ads vs. Weblogs Inc. is poor in this diagram. They’re both dark shades of gray, making it look like there’s more advertising than there really is.
If anything, the giant, uninterrupted block of orange, shows how community orientated the site is, by having a lot of comments.
Dam I didn’t even realize how much advertising Engadget has on it until this article. They provide great information so I don’t mind the ads so much as I don’t really click on them.
[…] Photoshopblog has an interesting post that highlights (in visual form) the breakdown of different components of Engadget - specifically looking at the amount of the blog dedicated to the article itself, comments, site navigation, advertising and Weblog Inc navigation. […]
I agree with Joost Schuur. The Weblogs network and Advertising are the same color, and it’s unfair. Why use two shades of gray, while never using green, blue, purple, etc?
Yep thats the reason I don’t visit Engadget too often.
I prefer Digg (even though theyre designed to report different topics)
[…] The content to ad/junk ratio of this Engadget page reminds me a heck of a lot of this rip into PC Magazine from a couple years ago. […]
@Joost Schuur: I din’t choose the colors ad random. I took black for the Google ads, and gray for Weblogs Inc. ads, because they’re still ads, but it’s more acceptable. So I choose a lighter gray to accentuate this. The parts of Engadget itself, navigation, post and comments, are shades between yellow and red.
Ah, the age old problem of how much commercialization is appropriate.
It’s not an easy question to answer. If it doesn’t stop you from reading… and doesn’t spawn popups, popunders and other crap, why not.
However, I do like it when the ads are segregated such that I can choose to view them or not.
There you are, the main reason why I am not switching from Firefox to Internet Explorer 7, I cannot live without the AdBlock extension
[…] This is just a cool breakdown of Engadget.com - take a look at the division of space given to content, advertising, and the Weblogs Inc network. Make of it whatever you want. From Digg « Do you really need search on your website? […]
the ads aren’t so bad. they’re text-based and you can read the article before they’ve loaded, i.e. they don’t have some bad layout/markup that prevents the actual content from displaying as the ads load, or causes it to jump around. but the amount of space the weblogs inc. stuff takes up is indeed ridiculous.
@joel, #12
Platypus is an extension that helps you “write” a Greasemonkey script to strip out the stuff you don’t want on a web page. I use it to strip out everything on Engadget other than the article and the comments and it works great (otherwise I’d have a hard time stomaching the site).
1) Who cares?
2) Read their RSS Feed.
Wait a minute — the “articles” aren’t ads?
[…] Photoshopblog has posted an interesting article regarding the ads and other real estate breakdown on Engadget blog. […]
Visual breakdown of advertising area on Engadget
I think the major problem with Web 2.0 in China or
the whole Chinese internet market from reaching its real value is
advertising.
QUOTE:
# Andy Brudtkuhl | May 15th, 2006 at 11:58 pm
1) Who cares?
2) Read their RSS Feed.
For people who visit the site for the first time:
1) It’s unclear which f***king RSS Feed they should use.
2) They won’t want an RSS from such a sh***y page, full of bs ads.
So go cry. Everybody cares how a web page looks.
[…] beim Photoshopblog wurde eine grafische Analyse von Engadget erstellt, um aufzuzeigen, wie hoch der Werbeflächenanteil gegenüber dem normalen Bloganteil (Content + Navigation) ist. Erinnert mich etwas an meine Analyse über Problogger Darrens Digitalkamera-Blog, das etwas heftiger als Engadegt abschneidet. […]
[…] 2. Sponsorship - If Nascar can paint its cars with logo’s, why can’t you? Ok, Nascar is a really bad example (can you imagine the blogging equivalent of a Nascar car? Why it might look like this). Here is a good example: sponsored links. Sell a small portion of your site to advertisers, clearly label it, profit. If you want someone else to manage it, consider a text link ad brokering service (Text Link Ads [full disclosure, affiliate link]) […]
[…] How much advertising is there on the Engadget.com site? And how much screen space demands Weblogs Inc.? Take a look at this comprehensive breakdown.read more | digg story […]
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